DreamWorks Animation, the USDA Forest Service and the Ad Council partner to launch a new series of tween-targeted public service announcements (PSAs) featuring Shrek characters that aim to get kids/tweens to spend more time outdoors with nature as part of the Re-connecting Kids with Nature campaign. The PSAs, which will be distributed to 33,000 media outlets nationwide, will be introduced today at the Denver Museum of Nature and Science, a day ahead of National Get Outdoors Day. Created pro bono by DreamWorks Animation and Turbine Boost, the PSAs direct kid/parents to DiscoverTheForest.org, where they can find suggested outdoor activities and educational and conservation information. Kids/parents can also access an interactive tool (also available via mobile devices), powered by Nature Find and Google Maps, where they can search for nearby forests and parks to explore. Additionally, the Brigham Young University Ad Lab developed a second series of radio, outdoor and online ads to further reach tweens with the messaging.
via Cynopsis
