Keep America Beautful Man

Just heard about this cartoon from Keep America Beautiful, Inc – a network of 1000+ affiliates that work on litter prevention, waste reduction and beautification.

Click on the image below to open their video player:

I love the realistic writing and the voice over talent but it feels a little too Bob Newhart for kids to enjoy. And IMO, it takes too long to get to the threat/message. What about starting with a theme-setter? A visual of the the problem and a call to action?

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