I Heart Fizzy’s Lunch Lab

Dave Schlafman, Heartwood animator-director, is also the creator of Fizzy’s Lunch Lab and he and his partner Evan Sussman have a bunch of new episodes on the web including a love letter music video called Give Your Heart a Valentine. Check it.


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Even Eco-Villains need love

Here’s post card number 2 in my fiendishly clever campaign for green domination. It’s my personal favorite.

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Greenzys teach green living to kids

Greezy Yew Yew

Via Cynopis:

Greenzys, a new kid-targeted eco-friendly brand will launch exclusively at FAO Schwarz in NYC and then online at FAO.com on April 5, 2010, just ahead of the 40th anniversary of Earth Day on April 22. Created by product designer Lisa Keyser, the Greenzys brand is designed to promote green living and teach eco-friendly practices to kids through of a book by author Danielle Mentzer and illustrator Cris de Lara from DK Publishing, plush character toys by Kids Preferred, a preschool animated series (in development), other animated content, theme song, and Greenzys.com. Debuting next month, the Greenzys theme song is performed by Samia Najimy Finnerty (13), daughter of Kathy Najimy and Dan Finnerty (Dan Band), and accompanied by an animated video. Keyser co-founded Greenzys with Mark Lieber, also a founder of Rethink Entertainment and Media. A portion of each Greenzys purchase will benefit the Environmental Media Association.

Via their Facebook page:

We’re an eco-friendly, literary-based children’s brand that teaches green living through books and toys that are environmentally safe, fun and educational.

Here’s to a great launch for them!

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who is carson heartwood postcard

We’re hoping to make 2010 a big year for Heartwood and part of that is trying to build up some buzz around the show before we try to pitch it to the tv networks.

We’re going to try something a bit unusual. We’re going to try snail mailing green celebrities and activists.

Yes, it’s wasteful in this day and age, but unless you can get me Leo DiCaprio’s personal e-mail address, I’m not sure how else to reach him. We are using 100% recycled 50% PCW paper via Green Postcards.

Let me know if you want a hard copy of the card set. There will be 4 cards in all. Fingers crossed!

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Dark Life – tween sci-fi with eco-twist?

Via Cynopsis Kids:

The Gotham Group options author Kat Falls’ tween-targeted novel Dark Life, per Variety. Scholastic Press will publish the first title, of a two-book deal, this May 1, 2010. Additionally, the publishing rights to Dark Life have been sold in six languages. Dark Life is set sometime in the future where rising oceans have consumed much Earth’s land, leaving many living very closely on the remaining land except for those who have decided to explore living in communities underwater. The story revolves around a teen boy who has grown up in one of the underwater homesteads and a teen girl from Topside (land), who together uncover a government conspiracy. Gotham Group’s Ellen Goldsmith-Vein and Lee Stollman will produce. Also serving as a producer is Gregory Little, who brought the project to Gotham Group.

Does the book explain why there are rising oceans? Can’t wait to find out.


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Michael Pollan: Brevity and Humor

I love this quote from a New York Times Q&A with food and eating icon Michael Pollan:

In compiling the new food rules, was brevity important to you?

Brevity is important, and humor is important. This isn’t a somber book at all. One that came through the Well blog, “Don’t buy cereals that change the color of the milk,” that’s a nice way to get at don’t buy things with strange ingredients, colors and additives. I want rules to be vivid and sticky, easy to remember. I don’t want people to have to carry the book around with them. I was looking for cultural blips that will stick in your head.


We shoot for that sensibility at Heartwood USA.

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Silence of the Bees

Just posted the script for Silence of the Bees – Heartwood USA’s episode on colony collapse disorder. Check out the rough draft here (pdf).

CCD – the dramatic and mysterious disappearances of entire bee colonies – is just one of the threats facing bees. Varroa Mites, Tracheal mites (yup, these guys infest the breathing passages of the honey bee) Chalkbrood, Stonebrood, Acute bee paralysis virus, Black Queen Cell Virus, Chronic Paralysis Virus, Cloudy Wing Virus, Deformed Wing Virus, Sacbrood virus.

Basically, it sucks to be a working honey bee.

The experts aren’t certain what’s causing CCD. Scientists are testing hypotheses involving pesticides, climate change, cell phone frequencies and overwork! CCD is already having a big impact on the many farms that rely on bees to pollinate their crops. According to Help the Honey Bees, a site set up by Hagen Dazs, “one out of every the three bites of food an average American eats is directly attributed to honey bee pollination.”

I love Haagen Dazs’ approach to educating folks about it. Check out this great video. I think this is everything an advocacy video should be:

Break dancing bees are silly, but it’s silly with a grounding in fact. Bees actually do a wiggle called the honey dance when they find a juicy source of nectar. Likewise, CCD is totally mysterious. Bee keepers arrive to find a colony just gone.

I hope we capture that same sensibility in our Heartwood episode. We take a somewhat Star Warsian approach to the story. We hope you enjoy. If you work in this field, I hope you post a link to our script!

Burt’s Bees is also working to educate people about this issue. Check out their video:

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